Why an APACTO logo and an Asia Pacific Tourism Award logo helps beat OTA's when used on Face Book

Facebook has launched a new service to help hotels gain direct bookings. This will help struggling hotels compete with the powerful OTAs according to Marco Benvenuti, Chief Marketing And Strategy Officer And Co-Founder
Chief Marketing and Strategy Officer and Co-Founder at Duetto
As co-founder and chief marketing and strategy officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.

I have posted this story to reinforce the benefits in empowering your FB page with testamonial of achievement that entering the business development program, Asia Pacific Tourism Awards by APACTO.
Enhancing social media, website, email, business cards etc with industry association memberships and bragging and boasting about industry awards is so easy and so cost effective, it should be a must in every marketers tool kit.